SciVisum’s Website performance optimisation services – assist Cineworld’s new site to be the 25th most visited e-retail website in the UK (and the only Cinema in the top 40). (*)
Regan Andrew, Head of Ecommerce, headed the project and is responsible for driving sales via Cineworld’s website, and for all bookings via phone and mobile.
“The new site is very complicated with connections to all the cinemas, as well as links to third party film databases that are out of our control altogether. We needed to monitor the website from a customer’s perspective without it being too expensive or a nightmare to administer. Having worked with SciVisum before whilst I was at Transport for London, I was keen to use their user-journey monitoring service again so that we could see exactly how customers were experiencing our services. We asked SciVisum to suggest a new way to address our needs.”
(*) (Source: Interactive Media in Retail Group IMRG & Experian – August 2013).