Unbuyable Product Restarts

The Unbuyable Product Restarts count is found in the User Journey Definitions box.

There are 2 messages which may be shown:

  1. Current Unbuyable Product Restarts: [0]
  2. Current Unbuyable Product Restarts: [xx] [Warning Icon shown]

If the system has found any unbuyable products then you can also view the product and ID and the time it was found to be unbuyable by the dynamic user journey engine.

Overview

A product is “unbuyable” if it can be found on the site but an attempt to add it to the basket fails for a non-technical reason – e.g. ‘this product is out of Stock’

Ideally sites never have UnBuyable products. They are constructed with conscious a decision in the business rules and usability design so that a visitor can never, except under error conditions, see a product that cannot be purchased. For example, not listing out of stock items in search results, not offering / greying out unavailable options.

If an unbuyable product is found, and there are no other errors, the journey will restart and make different random choices in an attempt to complete all steps.

A journey restart does not count as an error as there is no technical fault with the journey itself, rather there is an inventory management problem.

The number of individual products that were found by monitoring to be unBuyable in the last 12 hours  can be seen by clicking the “view products” link.

Unbuyable products will be automatically excluded from Dynamic User Journey selection options for the next 12 hours.

If a journey is in error no attempt at restart is made.

Contact SciVisum on 01227 768276 if you wish to review or amend your Dynamic User Journey Specification or for more information on restarts.

Detailed Explanations

UnBuyable Product Restarts

A product is UnBuyable if it can be found on the site, but an attempt to add it to the basket fails for a non-technical reason – e.g. ‘this product is out of Stock’

The number of individual products that were found by monitoring to be unBuyable in the last 12 hours are reported.

Example: a website may show a specific Dress product page and allow the viewer to choose from two combo boxes, the Colour, and the Size of the dress, and then click Add to Basket. If not all combinations of Colour and Size are available then an out of stock message will be shown for certain colour/Size combinations – it fits the definition of UnBuyable.

In contrast, some sites never have UnBuyable products. They are constructed differently, with conscious choice in the business rules and usability design so that a visitor can never, except under error conditions, be told that a product is out of stock.

Example: the UI design for example may offer a limited array of buttons, that show only the available combinations of size and colour, greying out those that are out of stock, or not returning search result matches for products not currently available.


Dynamic Journeys find many products over time

Most Journeys provided for clients by SciVisum  are Dynamic User Journeys  which means that the product to be selected and added to basket is not fixed in advance, but every sample chooses dynamically by making random selections from what is within the live pages. This results in  a random product to add to the basket at the end of every journey..

Thus, over time, a Dynamic Journey will find many different products, (5 minute sampling is nearly 300 per day), and try to add them to the basket . In the course of this it may discover UnBuyable products if the site suffers from an inventory system and business rules that allows them.

Sites with UnBuyable products will have many monitoring Errors when there increasing numbers of such products

When an UnBuyable product is found  it makes it impossible for a monitoring User Journey to add the product to the basket, and thus prevents checking of that important step in the User Journey.   If the monitoring is done by a straightforward User Journey this would cause an Error to be thrown, even though the root cause is not a technical issue, just the Inventory Management issue that UnBuyable products can be found.

ReStart feature: 

To prevent Errors on such sites, SciVisum has the advanced ReStart feature. ReStart means that if the Journey finds an UnBuyable product, it does not report an Error, but instead, immediately starts again at the first step of the Journey, making a new set of random choices, to end up with a different product and then tries to add that to the basket.

That way, no Error is reported, as a buyable product is found instead.

Thus for sites with UnBuyable products,  the monitoring is much more effective and realistic in terms of performance.

Technical Benefits

To prevent hitting the same problem product again, the Journey keeps a list of them and will avoid choosing that product again for a while (default is 12 hours).

The number of ReStarts that can fail before an Error is finally thrown is set by SciVisum when writing the Journey.  This upper limit ensures that an Error will be thrown in the event that a technical problem causes an Out of Basket message for 100% of products!

Contact SciVisum on 01227 768276 if you wish to review or amend your Dynamic User Journey Specification or for more information on restarts.

 

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